The transition to climate-neutral mobility is often framed as a choice: electrification or alternative fuels. Recent announcements by the AMAG Group show that this is a false dilemma. Instead of betting on a single pathway, AMAG is pursuing what can be described as a Double-E strategy: Electrification and E-Fuels pursued in parallel.
This approach closely reflects the core philosophy of Power-to-X: using renewable electricity as the basis for multiple climate-friendly energy carriers and applications. From a systems perspective, Power-to-X enables renewable power to be converted into fuels, heat, or chemicals wherever direct electrification alone is not sufficient or fast enough.
Technology openness grounded in reality
In December 2025, the AMAG Group reaffirmed its long-term strategy despite ongoing political debates in the EU about combustion engine regulations. Rather than reacting to short-term regulatory shifts, AMAG is sticking to its ambition of Net-Zero by 2040. Investment strategy, implementation pathway, and targets remain unchanged.
A clear signal of this commitment is the increase of AMAG’s internal CO₂ price from CHF 120 to CHF 200 per tonne, ensuring that investment decisions are even more strongly aligned with climate impact.
This is not about ideological positioning, but about realism. Electrification is clearly the future of individual mobility. At the same time, millions of vehicles will remain in operation for years to come. Ignoring this existing fleet would slow down climate progress.
Power-to-X in practice: reducing emissions today
This is where Power-to-X and synthetic fuels come into play. Alongside offering the broadest electric vehicle portfolio in Switzerland, AMAG is investing in synthetic fuels to reduce emissions from the existing vehicle stock.
Through its investment in Swiss cleantech company Synhelion and a long-term offtake agreement starting in 2027 (over 50,000 liters of solar gasoline per year), AMAG demonstrates how Power-to-X can deliver immediate climate benefits. Synthetic fuels produced with renewable energy allow existing vehicles to become progressively cleaner without waiting for full fleet replacement.
An integrated renewable mobility ecosystem
AMAG’s strategy goes beyond vehicles alone. The company is building an integrated system that combines:
- Electric mobility
- Charging infrastructure
- Renewable energy generation
- Smart energy management, including bidirectional charging
This system approach reflects a key insight of Power-to-X: climate solutions scale fastest when energy, infrastructure, and use cases are considered together.
As a member of SPIN (Swiss Power-to-X Collaborative Innovation Network), AMAG contributes to a broader ecosystem that promotes pragmatic, market-oriented solutions instead of technology dogma.
Why the Double-E approach matters
Some proponents of electrification argue for focusing exclusively on batteries. While electrification is essential, a single-technology strategy risks slowing overall emissions reductions. By combining electrification with Power-to-X-based fuels, emissions can be reduced both in new vehicles and in the existing fleet.
Following both paths in parallel increases resilience, speeds up climate impact, and aligns better with real-world mobility patterns. In short: we reach climate targets faster when we use all effective tools available.
Measurable progress toward Net-Zero
AMAG’s results underline this approach. Since 2019, the company has reduced its total CO₂ emissions (Scope 1–3) by around 30 percent. By the end of 2025, 88 percent of its company car fleet was electrified, while renewable energy generation and use continue to expand across sites and business models.
Better together
AMAG’s strategy illustrates how Power-to-X, electrification, and technology openness can work together in practice. Instead of ideological debates, the focus is on measurable impact, scalability, and speed. The Double-E strategy shows that climate neutrality is not achieved by choosing sides, but by combining solutions intelligently.